Recently, Redo co-founder and CEO Sterling Snow sat down at the Nasdaq MarketSite to share the story behind Redo’s rapid growth and vision for the future of ecommerce. What started as a better way to handle online returns has evolved into something much more powerful—a platform built to elevate the entire post-purchase experience for modern brands.

Here’s how Redo is making ecommerce easier, more efficient, and more delightful for both brands and shoppers.

What Is Redo? A New Kind of Post-Purchase Experience Platform

Sterling summed it up best: “We connect brands and shoppers.”

Redo is an ecommerce platform designed to improve every digital interaction that happens after checkout, including:

• Returns and exchanges
• Customer support and resolution flows
• Post-purchase marketing and engagement

By helping brands own the end-to-end post-purchase journey, Redo doesn’t just reduce operational friction—it drives loyalty, lifetime value, and operational excellence.

👉 Explore how Redo works →

Why Ecommerce Returns Were Due for Disruption

Returns are a notoriously frustrating part of ecommerce—both for shoppers and for brands. Poorly designed return flows create confusion, distrust, and costly manual processes.

Sterling explained the origin of Redo clearly:

“It's a pain in the butt to buy something and then exchange it or return it.”

Legacy solutions often charged brands high monthly fees or passed hidden costs along to shoppers. Redo was built to eliminate that tension entirely.

With a free returns platform for ecommerce brands, Redo enables:

• Branded return portals
• Automated exchange logic
• Powerful analytics and shopper insights
• Seamless label generation and logistics

The result? A frictionless experience for customers—and a scalable system for your team.

A Unique Business Model That Works for Everyone

Most ecommerce platforms rely on merchant fees. Redo took a different path.

Redo is 100% free for brands. Instead of charging retailers, Redo offers optional return coverage at checkout to customers. For just $1–$2, shoppers can ensure their purchase is protected and eligible for a quick return or exchange, if needed.

“When you come and shop with a Redo brand… you’ll have the option to purchase return coverage. And if you need to do a return or exchange, we cover that on your behalf.”

This approach delivers value upfront, generates revenue through usage, and keeps the experience transparent for both sides.

🧠 Learn how Redo’s return coverage works →

What's Next for Redo in 2025 and Beyond?

Heading into 2025, Redo’s vision is focused on growth and innovation, including:

• Expanding into more post-purchase areas (like warranty, order tracking, and re-engagement)
• Onboarding more ecommerce and DTC brands
• Continuing to build a world-class team to scale support and infrastructure

While an IPO may be a longer-term goal, Sterling emphasized the importance of day-to-day execution:

“It’s one day at a time… building something that could do that one day is the goal.”

How Redo Stands Apart From Other Ecommerce Returns Platforms

When it comes to returns software for ecommerce, Redo breaks away from the pack:

• Free for merchants: Unlike Loop, Returnly, or AfterShip, there are no monthly fees.
• Shopper-first experience: Optional return coverage replaces clunky RMA processes.
• More than just returns: Redo supports full post-purchase optimization—from logistics to customer engagement.

This makes Redo ideal for DTC brands, Shopify merchants, and omnichannel retailers looking to streamline operations while improving customer satisfaction.

Ready to Simplify Your Ecommerce Returns and Post-Purchase Experience?

Redo is helping some of the fastest-growing brands in ecommerce turn post-purchase into a competitive advantage. Whether you're frustrated by your current returns software, or you're scaling and want to avoid the usual support bottlenecks, Redo is ready to help.

🚀 Schedule a demo today →

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A link to the full video interview at NASDAQ can be found here.