As customer acquisition costs rise and conversion rates hold steady, DTC brands are facing a hard truth. In a recent webinar, I spoke with Logan Nichol, GM of Conversion at Redo, to explore how Redo is building a new kind of personalization engine for ecommerce brands that want to convert more customers without spending more on ads.

Why Conversion Is Under Pressure

From the start of the conversation, Logan laid out the challenge brands are dealing with today.

“Since day one, I kept hearing pretty consistent themes around the cost of acquisition going up and increasing. The prices have just continued to rise, and conversion has stayed pretty flat.”

The result is tighter margins, more pressure on growth teams, and less return on every marketing dollar.

“There’s been a lack of tools and lack of capabilities out there to address it,” Logan said. “The answer of, like, ‘Let’s just go buy more ads’ — that’s not going to work in the long run.”

Redo’s conversion suite was built to help brands break this cycle.

Why Personalization Still Hasn’t Worked

Personalization has been a buzzword in ecommerce for years, but most brands still struggle to make it work in practice.

“I think personalization has probably been talked about since inception,” Logan said. “There’s little point solutions that have done portions of it… but there’s not a great universal platform that really helps personalize the experience for the customer, no matter who they are.”

Many tools focus only on post-purchase or on generic segmentation. Redo is approaching it differently — by helping brands shape the entire on-site journey, even before the customer makes a purchase.

Redo’s Approach to Conversion and Personalization

At Redo, we believe conversion and personalization should work together. Logan described it this way:

“We looked at the full funnel and what that customer journey looks like. And we set out to solve this problem because we knew it was worth solving.”

The conversion product suite adapts messaging, offers, and user experience based on who the shopper is and what they have done. It bridges the gap between on-site behavior, brand goals, and real-time customer context.

“I just refuse to live in a world where I can’t be treated on a website the same way I’m treated when I walk into a store,” Logan said.

By making the online shopping experience feel more personal and relevant, Redo helps brands convert more visitors into buyers.

What Brands Are Seeing from Redo’s Conversion Tools

Brands using Redo’s conversion suite are already seeing measurable impact. They are increasing revenue without increasing spend through:

• Contextual product recommendations
• Dynamic on-site offers based on user behavior
• Personalized flows that respond to real-time signals

“We’ve heard merchants say things like, ‘This is the first time we’ve been able to actually see what’s working and control the journey.’ That’s a huge unlock,” Logan shared.

What’s Coming Next

Logan also gave a preview of what the team is building next.

“There’s a lot of hope and ambition that merchants have to bring those costs down and acquire more customers more efficiently. That’s what we’re set out to build here.”

The roadmap includes deeper integration with Redo’s other products — including Returns, Order Tracking, Warranties, and Checkout — as well as expanded AI capabilities that adapt and improve over time.

Final Takeaway

If your CAC is going up and your conversion rate is not, the answer is not just more ad spend. You need tools that help you control the shopper experience and personalize it in a way that improves performance.

“Conversion can’t be an afterthought anymore,” Logan said. “It has to be owned. It has to be prioritized.”

Redo is helping brands do exactly that.

Want to see how Redo’s conversion suite works in action?
👉 Book a demo

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