When Jared Cahoon, GM of Email and SMS at Redo, sat down with Brandon Thurgood, he explained the challenge ecommerce brands are facing right now.
“Ecommerce is at an inflection point.”
Brands are struggling with rising costs, changes to privacy, and more competition than ever before. Retention marketing with Email and SMS should be the answer, but the tools on the market are expensive, disconnected, and hard to personalize.
The Problem: Higher Costs and Too Many Tools
Jared explained it this way:
“Apple privacy changes and algorithm changes are just wrecking our paid ads right now. Then you layer in inflation and there is a lot of pressure on margin. And on top of that, brands are juggling 30, 40, even 50 apps. Most of them plug into Klaviyo and the integrations are weak.”
This leaves brands paying more for ads while their owned channels like Email and SMS are not working as well as they should.
The Solution: Personalization and AI Built In
Instead of creating another generic email service, Redo built an Email and SMS product designed for the challenges brands face today. Jared described it this way:
“Let’s build something that is cheaper as a whole, with a rich data platform that can inform AI, take work off the marketer’s plate, and actually increase conversion.”
Here is how brands are using Redo today:
- One to One AI Messaging
Redo consolidates the customer record and uses AI to send personalized messages that feel authentic.
“We have brands who are winning with our one to one messaging, delivered by AI, that consolidates the customer record. It is driving better engagement and conversions.”
- Shopping Directly in Email
Redo lets shoppers browse and buy inside an email without extra clicks.
“You can actually buy and shop directly in an email. That has performed very well for a lot of brands.”
- Consolidated Marketing Stack
Instead of paying for ten different tools, brands can combine Email, SMS, order tracking, reviews, and more into one platform with a single cost.
“A lot of people are consolidating their email, SMS, order tracking, their reviews, all into one marketing app.”
Why This Matters for Ecommerce Brands
Advertising is getting more expensive and less reliable. Privacy changes make targeting harder. Every customer touchpoint matters more than ever. That is why Email and SMS need to do more work for brands.
Redo’s approach combines personalization, automation, and consolidation so ecommerce operators can:
- Save money by removing redundant tools
- Improve personalization with unified customer data
- Drive conversions through AI assisted campaigns
- Build a stronger retention strategy without extra complexity
The Future of Retention Marketing
Redo was built to help brands succeed when margins are thin and competition is fierce. By combining personalization, AI, and consolidation, Redo is giving ecommerce brands a smarter way to grow.
As Jared said:
“It is really about making retention marketing cost effective, AI powered, and more personalized than ever before.”
For operators, the lesson is clear. Growth does not always come from bigger ad budgets. Growth comes from making smarter use of owned channels like Email and SMS with tools that make personalization simple and affordable.
👉 Learn more about how Redo helps ecommerce brands improve retention, lifetime value, and profitability here.
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