Meeting rising fulfillment expectations without burning out your team or your margins is more than difficult. Redo’s Order Management System is built to make it easier.

Direct-to-consumer brands are facing serious pressure. With Amazon shaping customer expectations for delivery speed, and operational costs rising, brands are often forced into a painful juggling act: balancing fulfillment accuracy, speed, labor, and profitability.

Redo is helping brands shift from reactive to proactive operations.

We sat down with Susannah Duke, GM of Order Management at Redo, to learn how the OMS product is streamlining workflows, eliminating manual processes, and helping brands fulfill faster while reducing costs.

“We built this product because our merchants were struggling,” said Suz. “It was clear there were a few consistent pain points we needed to solve, and we’re doing just that.”

The Three Biggest Fulfillment Pain Points Redo Solves

Suz and the team at Redo identified three consistent issues that DTC operators face every day:

1. Manual Processes That Drain Time

Before an order can be fulfilled, brands often have to resolve bad addresses, combine duplicate orders, or make other corrections. These manual tasks eat up time and create risk for errors.

“We call it a success if a merchant doesn’t have to do anything to prep their orders before fulfilling,” said Suz. “That’s our goal. Let them just open the dashboard and start fulfilling.”

2. Inefficiencies in the Fulfillment Process

Most teams fulfill based on the order a purchase was placed, rather than optimizing for what makes fulfillment faster. Picking can become chaotic, and small inefficiencies add up quickly.

3. Shipping Costs That Are Hard to Control

Shipping labels are often a brand’s second-highest cost. Without smart automation, brands are left overpaying for carriers or choosing based on gut feel instead of real data.

Features That Drive Real Efficiency

Let’s walk through the most impactful features of Redo’s OMS and how brands are seeing results in both time savings and cost reduction.

Address Correction Using AI

Redo’s OMS uses three AI agents to correct bad addresses:

• One agent handles basic typos and format issues
• One checks previous customer orders to find known good addresses
• One sends an automated email to customers so they can fix the issue themselves

“Merchants never have to worry about bad addresses again,” said Suz. “We had one merchant with 102 address corrections in 30 days. That’s 102 headaches avoided.”

Auto-Merge for Orders

When customers place multiple orders in a short time window, Redo merges them automatically using customizable rules. This reduces the number of labels a merchant has to buy and prevents wasteful packaging.

“One of our merchants was spending 45 minutes a day merging orders. With auto-merge, they now save $7,000 a month,” Suz shared. “They never even have to think about it.”

Another merchant doing 5,000 orders a month saved $15,000 in a single month by enabling auto-merge for the first time.

Bulk Shipping by SKU

Redo changes the way fulfillment is batched. Instead of processing orders by the time they came in, brands can group and fulfill orders by the item.

“One merchant had 34 shipments for the same item,” said Suz. “Redo helped them fulfill all 34 at once instead of going back to the same bin all day.”

This batching approach led to a 75 percent reduction in fulfillment time for some brands. Fewer trips to storage bins and fewer mistakes means faster delivery and happier teams.

Smart Carrier Selection

Redo’s OMS uses logic to automatically select the best carrier and service level based on what the customer selected at checkout.

“You’re not guessing anymore,” said Suz. “Redo rate-shops for you and picks the best option. That means fewer mistakes and lower costs.”

Merchants save time and money without touching a single setting. Redo handles it automatically in the background.

Brands Are Saving Time, Labor, and Money

“One of our merchants told us that 90 percent of their fulfillment process is gone,” said Suz. “They’re down to 10 percent of the time and effort it used to take.”

That merchant isn’t alone. Across Redo’s customer base, operators are:

• Saving between $5,000 and $15,000 per month
• Reducing labor costs and headcount
• Fulfilling orders faster with fewer mistakes
• Offloading support tickets related to shipping issues

These improvements free up time for high-impact work and create space for better customer experiences.

What’s Coming Next: Warehouse Management

The OMS is just the beginning. Redo is now building a Warehouse Management System that integrates seamlessly with OMS and adds powerful new capabilities.

“We’re building a warehouse map that allows for real route optimization,” said Suz. “Most WMS tools aren’t actually smart about your layout. We’re fixing that.”

With Redo’s WMS, brands can upload their floor plans or manually build a map, and Redo will optimize picking routes based on proximity and density. This allows pickers to grab more orders in less time without unnecessary steps.

Wave picking, tote tracking, and handoff flows to packers are also being built. All of it will run through one interface designed for speed and simplicity.

AI That Works in the Background

From address correction to warehouse slotting recommendations, AI is embedded throughout Redo’s platform.

“AI lets us solve problems that couldn’t be solved before,” said Suz. “We can tell a merchant to move sweaters closer to the front of the warehouse before a sale, and we can show them how much time that change will save.”

The end goal is not just automation. It’s intelligence. Redo’s AI agents help brands make better decisions, forecast problems before they happen, and fulfill more efficiently than ever.

Book a Demo and See Redo in Action

If you're spending too much time fixing orders, choosing carriers, or manually merging shipments, Redo can help.

Ready to streamline your ops and save thousands each month?

👉 Book a demo and see how Redo’s OMS can transform your fulfillment workflow.

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